Strategic Management Final Summer 2026 Question Paper

[NB: All questions carry equal marks. Answer all of the following questions, Practical and appropriate examples will carry extra marks.] Marks: 8 x 5=40 1. Meghna Group of Industries (MGI) is one of the leading business conglomerates in Bangladesh, operating in sectors such as consumer goods, edible oils, flour, cement, chemicals, and shipping. In the highly competitive consumer goods market, MGI focuses on delivering quality products at affordable prices to serve a broad customer base. The company continuously improves production efficiency through modern technology, effective supply chain management, and large-scale manufacturing. At the same time, it strengthens customer loyalty by maintaining consistent product quality, expanding its distribution network, and introducing new products that meet changing consumer preferences. MGI also invests in branding and promotional activities to differentiate its products from competitors. By combining cost efficiency with quality improvement and market responsiveness, the company aims to sustain its competitive position and increase customer value in both domestic and international markets. Interpret how Meghna Group of Industries applies business-level strategy to create customer value and sustain its competitive advantage in the consumer goods market. [CLO 1, L 2] 8 2. SoftTech Innovations Ltd. was the first company to introduce an AI-based learning platform in the market. Its first-mover strategy enabled it to gain rapid customer acceptance and establish a strong brand image. As competition increased, the company realized that sustaining its advantage required collaboration with universities, cloud service providers, and software developers. The CEO reminded the management team, "If you want to be first, go alone; if you want to go far, go together," while planning the next growth strategy. Apply the statement, "If you want to be first, go alone; if you want to go far, go together," to recommend how SoftTech Innovations Ltd. can combine its first-mover advantage with strategic partnerships to achieve long-term competitive success. [CLO 2, L 3] 8