Business Communication Midterm Spring 2026 Question Paper

Daffodil International University Department of Business Administration Faculty of Business and Entrepreneurship Mid-Term Examination, Spring - 2026 Course Code: 0415-212, Course Title: Business Communication Batch: 68 (A, B, C, D), Teacher initials: RIR, DRN Time: 1.5 Hrs Marks: 25 ___________________________________________________________________________ Answer ALL Questions Question 1 (CLO 1 Level 2) - 5 Marks Compare rich communication and lean communication with real-life business examples. Question 2 (CLO 2 Level 3) - 10 Marks Scenario: You are an HR Officer at ABC Ltd., Dhaka. The company has scheduled a mandatory training session on “Workplace Ethics and Professional Conduct” for all employees of the Marketing Department. Details are as follows: ● Date: 25 March 2026 ● Time: 10:00 AM – 1:00 PM ● Venue: Conference Room, Level 5, Head Office ● Trainer: External corporate trainer from BRAC Institute of Governance ● Attendance is compulsory You have been instructed to: ● Send the email to all Marketing Department employees (marketing@abc.com) ● CC the Head of Marketing (hmo@abc.com) ● BCC the HR Director (hrdirector@abc.com) ● Maintain a professional and positive tone ● Clearly mention that attendance is mandatory ● Request confirmation of attendance by 20 March 2026 ● Keep the email clear, concise, and well-structured Construct a complete and professional email based on the above scenario. Question 3 (CLO 3 Level 4) - 5 Marks Scenario: During a class, a lecturer announces a surprise quiz verbally. Some students at the back of the classroom are talking and do not clearly hear the instructions. A few students misunderstand the date and think the quiz will be held next week instead of today. After noticing confusion on students’ faces, the lecturer repeats the instructions more clearly and writes the details on the board. Identify all the elements of the Human Communication Process from the above scenario.