Business Research Methodology Midterm Spring 2026 Question Paper

Page | 1 Daffodil International University (DIU) Faculty of Business and Entrepreneurship Department of Business Administration Program: BBA Semester: Spring-2026 Examination: Mid-term Time: 1.5 Hours Full Marks: 25 Course Code: 0419-322 Teacher’s Name: DAR/DS/DMMI/DN Course Title: Business Research Methodology Section: All (Answer all questions) 1. (a) Identify the different states of the standard format of a research proposal . (b) Compare the explanatory and exploratory research with examples. C L O - 1, C L O - 1: L - 2 , L - 2 3 + 3 = 6 marks 2 . (a) Select the sources of the literature review with examples. (b) A financial services company is interested in understanding the factors that influence customer satisfaction with its online banking platform. The company has received feedback from some customers that the platform is difficult to use, and wants to underst and whether this is a prevalent issue. Required : i. From the above statement, Develop a research problem ii. Draw a researchable question according to the criteria of a research problem C L O - 1, C L O - 1: L - 3 , L - 3 3 + 2 = 5 marks 3 .(a) Distinguish the difference between independent and dependent variables, using an example that illustrates their relationship. (b) A company wants to survey its 20 employees for feedback on a new office policy. They decide to use circular systematic sampling to select a s ample of 5 employees. The employees are listed in a numbered order from 1 to 20. The list is as follows: Employ No. Name Employ No. Name 1 Rahman 11 Basar 2 Karim 12 Redoy 3 Nabin 13 Saidi 4 Rabin 14 Abdullah 5 Tinu 15 Moti 6 Minu 16 Sagor 7 Alamgir 17 Najma 8 Ruhul 18 Munni 9 Joni 19 Jahir 10 Kader 20 Siddique If the company starts with employee number 14 ( Abdullah ), what employee numbers are selected in the sample? (c) Determine the ideal survey size for a population size of 30 0 people. Use a 9 9 % confidence level, a 50% standard deviation, and a 3 % margin of error. C L O - 2, C L O - 2 , CLO - 2 : L - 4 , L - 3 , L - 3 3 + 3 + 2 = 8 marks 4. ( a) Classify the concept of the nominal, ordinal, interval, and ratio measurement scales in business research. Give examples to show how each scale is used to measure various types of business data. (b) Choose the key characteristics required for developing excellen t research questions in the business research . C L O - 2, C L O - 2: L - 4 , L - 3 3 + 3 = 6 marks